About Us
A lifetime of rugs. A love of home.
Wild Yarn was created from more than 20 years of experience in rugs, interiors and helping people bring their homes together.
For our founder, Sayeda, rugs have never simply been something placed on the floor. They shape how a room feels. They add warmth, soften a space, bring furniture together and often become the piece that makes everything else finally feel right.
That belief sits at the heart of Wild Yarn.
We curate rugs for their texture, colour, craftsmanship and the way they work in real homes — choosing pieces that feel considered, timeless and easy to live with.
Because finding the right rug shouldn’t feel overwhelming.
Curated, not crowded.
There are thousands of rugs available online.
We don’t believe more choice always makes choosing easier.
Instead, Wild Yarn focuses on collections we genuinely believe in — from understated neutrals and richly textured wool rugs to statement pieces and custom-made sizes.
Every rug is selected with one question in mind:
Would we be proud to have this in our own home?
If the answer isn’t yes, it doesn’t belong in the collection.
More than 20 years of experience
Before Wild Yarn, Sayeda had already spent more than two decades working with rugs, flooring, interiors and customers.
That experience has shaped the way we do things today.
We understand that choosing a rug online can come with uncertainty.
Will the colour work?
Is the size right?
Will the texture suit the room?
Will it work with kids, pets or everyday life?
That’s why Wild Yarn is built around more than simply selling rugs. We want to help you make the right choice.
From sizing advice and styling guidance to custom-made options, our team is here when you need us.
Designed for real homes.
We love beautiful interiors, but we also understand that homes are meant to be lived in.
Children play on the floor.
Pets find their favourite corner.
Furniture moves.
Rooms change over time.
So while design matters to us, so does practicality.
We look for rugs that balance beauty, texture, comfort and everyday liveability — pieces that can become part of your home rather than something you feel you need to protect from it.
Your space should feel like yours.
We don’t believe beautiful homes need to look the same.
Some are calm and minimal.
Some are layered and expressive.
Some are coastal, contemporary or filled with colour and character.
Our role is not to tell you how your home should look.
It is to help you find pieces that make it feel more like you.
Made to fit.
Sometimes the right rug simply doesn’t come in the right dimensions.
That’s why selected Wild Yarn collections are available in custom-made sizes, allowing you to create a rug that works with the proportions of your room rather than forcing your space to fit a standard size.
For us, that’s what considered design is about.
Getting the details right.
Personal help, when you need it.
Choosing a rug can be difficult from a screen.
If you’re unsure about colour, size or style, our team can help.
Send us a photo of your room and some basic measurements, and we can help narrow down the options and recommend rugs that suit your space.
From our home to yours.
Wild Yarn has grown, but the philosophy behind it remains simple.
Choose well.
Focus on quality.
Make the experience personal.
And help people create homes they genuinely love living in.
Sayeda
Founder, Wild Yarn